{
 "category": "美妆",
 "slug": "meizhuang",
 "period": "2026-09",
 "collected": "2026-09-14",
 "questions": 60,
 "answers": 300,
 "listing_threshold": 0.05,
 "method": "以品类为单元，用不含品牌线索的同一题集对五个生成式人工智能平台标准化采样；点名率＝该品牌被点名的问答数÷该类问答数，一条问答内同一品牌只计一次；点名率区间为以词条为聚类单元的设计效应 Wilson 95% 区间；首位判定采用严格名次推断（对全部品牌两两差值做同时检验，95% 置信）：「可能是第一」的品牌只有一家为「可判定第一」，多于一家报「领先簇」、不排第一；名次范围为 95% 置信的名次置信集，点名次数相同的品牌名次相同。",
 "platforms": [
  {
   "key": "doubao",
   "name": "豆包",
   "retrieval_rate": 0.97
  },
  {
   "key": "hunyuan",
   "name": "腾讯元宝",
   "retrieval_rate": 0.28
  },
  {
   "key": "tongyi",
   "name": "通义千问",
   "retrieval_rate": 1.0
  },
  {
   "key": "deepseek",
   "name": "DeepSeek",
   "retrieval_rate": 1.0
  },
  {
   "key": "ernie",
   "name": "文心一言",
   "retrieval_rate": 0.9
  }
 ],
 "judgement": {
  "state": "领先簇",
  "leading_set": [
   "薇诺娜",
   "雅诗兰黛",
   "兰蔻",
   "欧莱雅",
   "理肤泉",
   "珀莱雅"
  ],
  "note": "判定：严格名次推断下「可能是第一」有 6 家（95% 置信），报领先簇，不排第一"
 },
 "brands": [
  {
   "rank": 1,
   "brand": "薇诺娜",
   "type": "成分",
   "parent": null,
   "mentions": 108,
   "rate": 0.36,
   "rate_ci95": [
    0.283,
    0.445
   ],
   "rank_range95": [
    1,
    6
   ],
   "in_leading_set": true,
   "near_listing_threshold": false,
   "by_platform": {
    "豆包": 0.43,
    "腾讯元宝": 0.57,
    "通义千问": 0.28,
    "DeepSeek": 0.27,
    "文心一言": 0.25
   }
  },
  {
   "rank": 2,
   "brand": "雅诗兰黛",
   "type": "成分",
   "parent": null,
   "mentions": 96,
   "rate": 0.32,
   "rate_ci95": [
    0.234,
    0.421
   ],
   "rank_range95": [
    1,
    9
   ],
   "in_leading_set": true,
   "near_listing_threshold": false,
   "by_platform": {
    "豆包": 0.38,
    "腾讯元宝": 0.37,
    "通义千问": 0.28,
    "DeepSeek": 0.32,
    "文心一言": 0.25
   }
  },
  {
   "rank": 3,
   "brand": "兰蔻",
   "type": "非成分",
   "parent": null,
   "mentions": 89,
   "rate": 0.297,
   "rate_ci95": [
    0.213,
    0.396
   ],
   "rank_range95": [
    1,
    12
   ],
   "in_leading_set": true,
   "near_listing_threshold": false,
   "by_platform": {
    "豆包": 0.37,
    "腾讯元宝": 0.27,
    "通义千问": 0.25,
    "DeepSeek": 0.3,
    "文心一言": 0.3
   }
  },
  {
   "rank": 4,
   "brand": "欧莱雅",
   "type": "成分",
   "parent": null,
   "mentions": 88,
   "rate": 0.293,
   "rate_ci95": [
    0.224,
    0.374
   ],
   "rank_range95": [
    1,
    11
   ],
   "in_leading_set": true,
   "near_listing_threshold": false,
   "by_platform": {
    "豆包": 0.45,
    "腾讯元宝": 0.25,
    "通义千问": 0.22,
    "DeepSeek": 0.27,
    "文心一言": 0.28
   }
  },
  {
   "rank": 5,
   "brand": "理肤泉",
   "type": "非成分",
   "parent": null,
   "mentions": 82,
   "rate": 0.273,
   "rate_ci95": [
    0.207,
    0.352
   ],
   "rank_range95": [
    1,
    15
   ],
   "in_leading_set": true,
   "near_listing_threshold": false,
   "by_platform": {
    "豆包": 0.25,
    "腾讯元宝": 0.4,
    "通义千问": 0.18,
    "DeepSeek": 0.25,
    "文心一言": 0.28
   }
  },
  {
   "rank": 6,
   "brand": "珀莱雅",
   "type": "成分",
   "parent": null,
   "mentions": 70,
   "rate": 0.233,
   "rate_ci95": [
    0.164,
    0.32
   ],
   "rank_range95": [
    1,
    21
   ],
   "in_leading_set": true,
   "near_listing_threshold": false,
   "by_platform": {
    "豆包": 0.35,
    "腾讯元宝": 0.25,
    "通义千问": 0.18,
    "DeepSeek": 0.2,
    "文心一言": 0.18
   }
  },
  {
   "rank": 7,
   "brand": "珂润",
   "type": "非成分",
   "parent": null,
   "mentions": 55,
   "rate": 0.183,
   "rate_ci95": [
    0.127,
    0.257
   ],
   "rank_range95": [
    2,
    31
   ],
   "in_leading_set": false,
   "near_listing_threshold": false,
   "by_platform": {
    "豆包": 0.23,
    "腾讯元宝": 0.23,
    "通义千问": 0.15,
    "DeepSeek": 0.15,
    "文心一言": 0.15
   }
  },
  {
   "rank": 7,
   "brand": "资生堂",
   "type": "成分复核中",
   "parent": null,
   "mentions": 55,
   "rate": 0.183,
   "rate_ci95": [
    0.129,
    0.254
   ],
   "rank_range95": [
    3,
    31
   ],
   "in_leading_set": false,
   "near_listing_threshold": false,
   "by_platform": {
    "豆包": 0.23,
    "腾讯元宝": 0.22,
    "通义千问": 0.17,
    "DeepSeek": 0.12,
    "文心一言": 0.18
   }
  },
  {
   "rank": 9,
   "brand": "玉泽",
   "type": "成分复核中",
   "parent": null,
   "mentions": 53,
   "rate": 0.177,
   "rate_ci95": [
    0.119,
    0.254
   ],
   "rank_range95": [
    2,
    35
   ],
   "in_leading_set": false,
   "near_listing_threshold": false,
   "by_platform": {
    "豆包": 0.17,
    "腾讯元宝": 0.35,
    "通义千问": 0.08,
    "DeepSeek": 0.12,
    "文心一言": 0.17
   }
  },
  {
   "rank": 10,
   "brand": "自然堂",
   "type": "成分复核中",
   "parent": null,
   "mentions": 52,
   "rate": 0.173,
   "rate_ci95": [
    0.126,
    0.234
   ],
   "rank_range95": [
    2,
    30
   ],
   "in_leading_set": false,
   "near_listing_threshold": false,
   "by_platform": {
    "豆包": 0.33,
    "腾讯元宝": 0.12,
    "通义千问": 0.17,
    "DeepSeek": 0.15,
    "文心一言": 0.1
   }
  },
  {
   "rank": 11,
   "brand": "海蓝之谜",
   "type": "非成分",
   "parent": null,
   "mentions": 50,
   "rate": 0.167,
   "rate_ci95": [
    0.109,
    0.247
   ],
   "rank_range95": [
    5,
    37
   ],
   "in_leading_set": false,
   "near_listing_threshold": false,
   "by_platform": {
    "豆包": 0.22,
    "腾讯元宝": 0.17,
    "通义千问": 0.13,
    "DeepSeek": 0.15,
    "文心一言": 0.17
   }
  },
  {
   "rank": 12,
   "brand": "SK-II",
   "type": "非成分",
   "parent": null,
   "mentions": 49,
   "rate": 0.163,
   "rate_ci95": [
    0.104,
    0.246
   ],
   "rank_range95": [
    5,
    38
   ],
   "in_leading_set": false,
   "near_listing_threshold": false,
   "by_platform": {
    "豆包": 0.15,
    "腾讯元宝": 0.18,
    "通义千问": 0.13,
    "DeepSeek": 0.17,
    "文心一言": 0.18
   }
  },
  {
   "rank": 13,
   "brand": "玉兰油",
   "type": "非成分",
   "parent": null,
   "mentions": 43,
   "rate": 0.143,
   "rate_ci95": [
    0.093,
    0.214
   ],
   "rank_range95": [
    5,
    38
   ],
   "in_leading_set": false,
   "near_listing_threshold": false,
   "by_platform": {
    "豆包": 0.15,
    "腾讯元宝": 0.2,
    "通义千问": 0.12,
    "DeepSeek": 0.12,
    "文心一言": 0.13
   }
  },
  {
   "rank": 14,
   "brand": "赫莲娜",
   "type": "非成分",
   "parent": null,
   "mentions": 42,
   "rate": 0.14,
   "rate_ci95": [
    0.085,
    0.222
   ],
   "rank_range95": [
    5,
    39
   ],
   "in_leading_set": false,
   "near_listing_threshold": false,
   "by_platform": {
    "豆包": 0.12,
    "腾讯元宝": 0.17,
    "通义千问": 0.1,
    "DeepSeek": 0.13,
    "文心一言": 0.18
   }
  },
  {
   "rank": 15,
   "brand": "百雀羚",
   "type": "非成分",
   "parent": null,
   "mentions": 41,
   "rate": 0.137,
   "rate_ci95": [
    0.091,
    0.2
   ],
   "rank_range95": [
    4,
    39
   ],
   "in_leading_set": false,
   "near_listing_threshold": false,
   "by_platform": {
    "豆包": 0.22,
    "腾讯元宝": 0.05,
    "通义千问": 0.17,
    "DeepSeek": 0.2,
    "文心一言": 0.05
   }
  },
  {
   "rank": 15,
   "brand": "科颜氏",
   "type": "非成分",
   "parent": null,
   "mentions": 41,
   "rate": 0.137,
   "rate_ci95": [
    0.086,
    0.21
   ],
   "rank_range95": [
    6,
    39
   ],
   "in_leading_set": false,
   "near_listing_threshold": false,
   "by_platform": {
    "豆包": 0.17,
    "腾讯元宝": 0.1,
    "通义千问": 0.13,
    "DeepSeek": 0.13,
    "文心一言": 0.15
   }
  },
  {
   "rank": 15,
   "brand": "雅漾",
   "type": "非成分",
   "parent": null,
   "mentions": 41,
   "rate": 0.137,
   "rate_ci95": [
    0.084,
    0.215
   ],
   "rank_range95": [
    4,
    39
   ],
   "in_leading_set": false,
   "near_listing_threshold": false,
   "by_platform": {
    "豆包": 0.12,
    "腾讯元宝": 0.2,
    "通义千问": 0.08,
    "DeepSeek": 0.12,
    "文心一言": 0.17
   }
  },
  {
   "rank": 18,
   "brand": "适乐肤",
   "type": "非成分",
   "parent": null,
   "mentions": 39,
   "rate": 0.13,
   "rate_ci95": [
    0.085,
    0.194
   ],
   "rank_range95": [
    5,
    39
   ],
   "in_leading_set": false,
   "near_listing_threshold": false,
   "by_platform": {
    "豆包": 0.08,
    "腾讯元宝": 0.28,
    "通义千问": 0.07,
    "DeepSeek": 0.1,
    "文心一言": 0.12
   }
  },
  {
   "rank": 19,
   "brand": "修丽可",
   "type": "非成分",
   "parent": null,
   "mentions": 38,
   "rate": 0.127,
   "rate_ci95": [
    0.077,
    0.201
   ],
   "rank_range95": [
    6,
    39
   ],
   "in_leading_set": false,
   "near_listing_threshold": false,
   "by_platform": {
    "豆包": 0.13,
    "腾讯元宝": 0.18,
    "通义千问": 0.08,
    "DeepSeek": 0.07,
    "文心一言": 0.17
   }
  },
  {
   "rank": 20,
   "brand": "芙丽芳丝",
   "type": "非成分",
   "parent": null,
   "mentions": 29,
   "rate": 0.097,
   "rate_ci95": [
    0.06,
    0.152
   ],
   "rank_range95": [
    7,
    39
   ],
   "in_leading_set": false,
   "near_listing_threshold": false,
   "by_platform": {
    "豆包": 0.13,
    "腾讯元宝": 0.13,
    "通义千问": 0.07,
    "DeepSeek": 0.07,
    "文心一言": 0.08
   }
  },
  {
   "rank": 21,
   "brand": "花西子",
   "type": "非成分",
   "parent": null,
   "mentions": 27,
   "rate": 0.09,
   "rate_ci95": [
    0.048,
    0.162
   ],
   "rank_range95": [
    6,
    39
   ],
   "in_leading_set": false,
   "near_listing_threshold": true,
   "by_platform": {
    "豆包": 0.13,
    "腾讯元宝": 0.12,
    "通义千问": 0.07,
    "DeepSeek": 0.07,
    "文心一言": 0.07
   }
  },
  {
   "rank": 22,
   "brand": "圣罗兰",
   "type": "非成分",
   "parent": null,
   "mentions": 24,
   "rate": 0.08,
   "rate_ci95": [
    0.036,
    0.169
   ],
   "rank_range95": [
    6,
    39
   ],
   "in_leading_set": false,
   "near_listing_threshold": true,
   "by_platform": {
    "豆包": 0.07,
    "腾讯元宝": 0.07,
    "通义千问": 0.08,
    "DeepSeek": 0.1,
    "文心一言": 0.08
   }
  },
  {
   "rank": 22,
   "brand": "娇韵诗",
   "type": "非成分",
   "parent": null,
   "mentions": 24,
   "rate": 0.08,
   "rate_ci95": [
    0.043,
    0.144
   ],
   "rank_range95": [
    7,
    39
   ],
   "in_leading_set": false,
   "near_listing_threshold": true,
   "by_platform": {
    "豆包": 0.08,
    "腾讯元宝": 0.1,
    "通义千问": 0.08,
    "DeepSeek": 0.08,
    "文心一言": 0.05
   }
  },
  {
   "rank": 24,
   "brand": "丝塔芙",
   "type": "非成分",
   "parent": null,
   "mentions": 23,
   "rate": 0.077,
   "rate_ci95": [
    0.044,
    0.131
   ],
   "rank_range95": [
    9,
    39
   ],
   "in_leading_set": false,
   "near_listing_threshold": true,
   "by_platform": {
    "豆包": 0.12,
    "腾讯元宝": 0.15,
    "通义千问": 0.03,
    "DeepSeek": 0.05,
    "文心一言": 0.03
   }
  },
  {
   "rank": 24,
   "brand": "完美日记",
   "type": "成分复核中",
   "parent": null,
   "mentions": 23,
   "rate": 0.077,
   "rate_ci95": [
    0.04,
    0.143
   ],
   "rank_range95": [
    7,
    39
   ],
   "in_leading_set": false,
   "near_listing_threshold": true,
   "by_platform": {
    "豆包": 0.07,
    "腾讯元宝": 0.13,
    "通义千问": 0.07,
    "DeepSeek": 0.07,
    "文心一言": 0.05
   }
  },
  {
   "rank": 24,
   "brand": "谷雨",
   "type": "非成分",
   "parent": null,
   "mentions": 23,
   "rate": 0.077,
   "rate_ci95": [
    0.043,
    0.134
   ],
   "rank_range95": [
    8,
    39
   ],
   "in_leading_set": false,
   "near_listing_threshold": true,
   "by_platform": {
    "豆包": 0.12,
    "腾讯元宝": 0.03,
    "通义千问": 0.03,
    "DeepSeek": 0.08,
    "文心一言": 0.12
   }
  },
  {
   "rank": 27,
   "brand": "橘朵",
   "type": "非成分",
   "parent": null,
   "mentions": 22,
   "rate": 0.073,
   "rate_ci95": [
    0.035,
    0.148
   ],
   "rank_range95": [
    7,
    39
   ],
   "in_leading_set": false,
   "near_listing_threshold": true,
   "by_platform": {
    "豆包": 0.1,
    "腾讯元宝": 0.1,
    "通义千问": 0.05,
    "DeepSeek": 0.05,
    "文心一言": 0.07
   }
  },
  {
   "rank": 27,
   "brand": "肌肤之钥",
   "type": "非成分",
   "parent": null,
   "mentions": 22,
   "rate": 0.073,
   "rate_ci95": [
    0.035,
    0.147
   ],
   "rank_range95": [
    7,
    39
   ],
   "in_leading_set": false,
   "near_listing_threshold": true,
   "by_platform": {
    "豆包": 0.08,
    "腾讯元宝": 0.12,
    "通义千问": 0.03,
    "DeepSeek": 0.07,
    "文心一言": 0.07
   }
  },
  {
   "rank": 29,
   "brand": "可复美",
   "type": "成分",
   "parent": null,
   "mentions": 21,
   "rate": 0.07,
   "rate_ci95": [
    0.039,
    0.122
   ],
   "rank_range95": [
    9,
    39
   ],
   "in_leading_set": false,
   "near_listing_threshold": true,
   "by_platform": {
    "豆包": 0.17,
    "腾讯元宝": 0.08,
    "通义千问": 0.03,
    "DeepSeek": 0.03,
    "文心一言": 0.03
   }
  },
  {
   "rank": 29,
   "brand": "美宝莲",
   "type": "非成分",
   "parent": null,
   "mentions": 21,
   "rate": 0.07,
   "rate_ci95": [
    0.032,
    0.145
   ],
   "rank_range95": [
    7,
    39
   ],
   "in_leading_set": false,
   "near_listing_threshold": true,
   "by_platform": {
    "豆包": 0.05,
    "腾讯元宝": 0.08,
    "通义千问": 0.07,
    "DeepSeek": 0.08,
    "文心一言": 0.07
   }
  },
  {
   "rank": 31,
   "brand": "迪奥",
   "type": "非成分",
   "parent": null,
   "mentions": 20,
   "rate": 0.067,
   "rate_ci95": [
    0.029,
    0.144
   ],
   "rank_range95": [
    7,
    39
   ],
   "in_leading_set": false,
   "near_listing_threshold": true,
   "by_platform": {
    "豆包": 0.07,
    "腾讯元宝": 0.1,
    "通义千问": 0.07,
    "DeepSeek": 0.07,
    "文心一言": 0.03
   }
  },
  {
   "rank": 32,
   "brand": "娇兰",
   "type": "非成分",
   "parent": null,
   "mentions": 19,
   "rate": 0.063,
   "rate_ci95": [
    0.035,
    0.111
   ],
   "rank_range95": [
    10,
    39
   ],
   "in_leading_set": false,
   "near_listing_threshold": true,
   "by_platform": {
    "豆包": 0.08,
    "腾讯元宝": 0.12,
    "通义千问": 0.03,
    "DeepSeek": 0.05,
    "文心一言": 0.03
   }
  },
  {
   "rank": 32,
   "brand": "阿玛尼",
   "type": "非成分",
   "parent": null,
   "mentions": 19,
   "rate": 0.063,
   "rate_ci95": [
    0.028,
    0.139
   ],
   "rank_range95": [
    7,
    39
   ],
   "in_leading_set": false,
   "near_listing_threshold": true,
   "by_platform": {
    "豆包": 0.07,
    "腾讯元宝": 0.07,
    "通义千问": 0.07,
    "DeepSeek": 0.07,
    "文心一言": 0.05
   }
  },
  {
   "rank": 34,
   "brand": "润百颜",
   "type": "成分复核中",
   "parent": null,
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   "in_leading_set": false,
   "near_listing_threshold": true,
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    "DeepSeek": 0.02,
    "文心一言": 0.02
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  },
  {
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   "brand": "至本",
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   "parent": null,
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   "rate": 0.06,
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  },
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   "rank": 36,
   "brand": "倩碧",
   "type": "非成分",
   "parent": null,
   "mentions": 17,
   "rate": 0.057,
   "rate_ci95": [
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   "in_leading_set": false,
   "near_listing_threshold": true,
   "by_platform": {
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    "文心一言": 0.07
   }
  },
  {
   "rank": 36,
   "brand": "芳珂",
   "type": "非成分",
   "parent": null,
   "mentions": 17,
   "rate": 0.057,
   "rate_ci95": [
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   "in_leading_set": false,
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   "by_platform": {
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   }
  },
  {
   "rank": 36,
   "brand": "香奈儿",
   "type": "非成分",
   "parent": null,
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   "near_listing_threshold": true,
   "by_platform": {
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   }
  },
  {
   "rank": 39,
   "brand": "安热沙",
   "type": "非成分",
   "parent": null,
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   "rate": 0.05,
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   "in_leading_set": false,
   "near_listing_threshold": true,
   "by_platform": {
    "豆包": 0.05,
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   }
  }
 ],
 "links": {
  "page": "https://aix.cg365.cn/bang/meizhuang/",
  "csv": "https://aix.cg365.cn/shuju/2026-09-meizhuang.csv",
  "markdown": "https://aix.cg365.cn/bang/meizhuang/index.md"
 },
 "citation": "观语未来人工智能研究院（2026）。《美妆 · 品牌 AI 点名率 · 2026-09 期》。AIX · AI 影响力指数，2026-09 期。https://aix.cg365.cn/bang/meizhuang/",
 "boundary": "点名率反映生成式人工智能在本期时点的品牌认知分布，不等于产品优劣，不等于市场份额，不构成购买建议。腾讯元宝在本类的检索率为 28%：该平台由模型自行判断是否联网，未检索的应答同样计入点名率。点名次数相同的品牌名次相同；「名次」为 95% 置信的名次范围；名次分布为重抽样的描述性图示，不作判定依据；标「临界」的品牌点名率区间跨越 5% 列榜线。"
}